Professor, QUT Business School – Queensland University of Technology
Professor Rebekah Russell-Bennett’s research draws on marketing and service design techniques to develop innovation services that improve the lives of people and the health of the planet. Typically she uses technology to create scalable, cost-effective yet tailored solutions for social problems. Rebekah uses service design to develop behavioural insights and develop evidence-based solutions. She is a global leader in shaping the debate and impact of social marketing as a behaviour change approach. Rebekah is the program leader of the Services Thinking for Social Problems research group at Queensland University of Technology (see https://research.qut.edu.au/servicesocialmarketing/) and has worked on major service design projects in the electricity, education and health sectors. She is also the acting director for the QUT Centre for Behavioural Economics, Society and Technology (BEST). Rebekah lectures the product and service innovation classes at both undergraduate and postgraduate levels and has won innovation awards for both research and teaching.